This is what the beginning of something real looks like.
Born from
the ocean.
A coastal brand built to turn ghost gear into gear worth keeping.
Ghost gear is one of the most damaging and least talked about forms of ocean pollution. Abandoned fishing nets and rope that never stop drifting, never stop trapping. Second Tide exists to change that.
Why this matters
640,000 tons of ghost gear enters the ocean every year. Almost nobody is talking about it.
Abandoned fishing nets and ropes don't stop fishing when they're lost. They keep drifting, trapping marine life, and breaking down into microplastics for decades. The fishing industry calls it ghost gear. It accounts for roughly 10% of all ocean plastic and it's one of the most underreported environmental problems on the planet.
Second Tide exists to raise awareness around ghost gear, support the organizations actively removing it, and eventually build a supply chain that turns it into something permanent and useful. We're at the start of that journey and the Founders Tee is what gets us there.
Read our story →The collection
The Founders Tee
The vision
What Second Tide
is working toward...
We're not there yet, but this is exactly what we're building toward. The Founders Tee is the first step in funding the infrastructure to make this supply chain a reality.
The goal is to work directly with coastal cleanup organizations around the world, sourcing the ghost gear they pull from beaches and ocean floors rather than letting it go to landfill.
Recovered nets and rope get sorted, cleaned, and processed into reclaimed fiber. The material that was destroying marine ecosystems becomes raw material for something built to last.
Small-batch gear, travel accessories, surf equipment, everyday carry, made entirely from what was pulled out of the ocean. Every product tagged with its source and origin.
A take-back program brings products back at end of life so the material re-enters the cycle. Nothing gets thrown away. The loop keeps closing.
Join the tide.
Get early access to new drops, cleanup updates,
and the story behind every batch.